A movie that deals in some way with human development or psychological Essay

A movie that deals in some way with human development or psychological issues - Essay Example She is not sure what is going to happen to her, or why, and she is subjected to a process of institutionalization. It turns out that her treatment involves talking therapy with a psychologist called Dr Wick. The film shows how Susanna responds to various female characters in different ways, starting with her suspicion of all staff and patients, and gradually leading to more acceptance and understanding of them. Dr Wicks is patient and kind, drawing out what Susanna has experienced in the past and helping her to find better ways of dealing with things. The African American nurse on the ward thinks that Susanna is just another stupid teenage girl who is not really ill, but just exaggerating. The film shows how Susanna begins to identify with the other patients, seeing herself as one of them, and thus being mentally ill starts to appear to be â€Å"normal† to her. While she is in hospital Susanna meets a number of other patients, many of whom are considerably more ill than she is . One of the most seriously ill patients is Lisa (played by Angelina Jolie) and a friendship forms between Susanna and Lisa which results in the two young women getting into trouble and resisting the authoritarian orderlies and hospital authorities. They run away and are brought back by the police. In the end Susanna is released from the hospital, but Lisa and the others remain. There are many developmental and psychological issues in this film but two of them are particularly important: peer influence in adolescence, and definitions of mental illness. The first is important because the main character in the film appears to be very impressed by Lisa, who is a sociopath, and bonds very quickly with most of the other patients. In standard psychology text books this shift from attachment to parents to close friendships with peers is a normal part of adolescence and an important stage in the development of a separate identity outside the immediate family circle. (Baron and Kalsher, 2004 ) Dramatic gestures like Susanna’s aspirin overdose, and Daisy’s self-harming by cutting herself need not necessarily be a sign of serious mental illness, since there is an element of mimicry and attention-seeking in all adolescent behaviour. The film illustrates what behavioral theory would call modelling and reinforcement as the teenagers drift into patterns of behaviour that are common in their peer group, regardless of societal norms or parental example. (Heilbron and Prinstein, 2008) Susanna feels good when she resists the establishment, and she accords Lisa high status, which she wishes to share. By taking the sociopath Lisa as a role model, Susanna risks sinking deeper into maladaptive patterns and worsening her own mental health. Working with the therapist, Susanna learns to unpackage these assumptions and begin thinking things out for herself. One of the interesting plot lines in the film is the fact that the viewer is never quite sure whether Susanna is ill o r not, and this causes the viewer to reflect on the nature of mental illness and how it is defined. A simple application of the standard diagnosis aids such as the Diagnostic and Statistical Manual of Mental Disorders (1994) should in theory resolve this question, but in the case of Susanna’s diagnosis, namely borderline personality disorder, the definition appears to be so vague as to apply to almost anyone. DSM IV criteria define borderline personality disorder in terms as â€Å"unstable self-image,†

Franchisees are an important source of innovation Article

Franchisees are an important source of innovation - Article Example Next, it contemplates on how innovation has become a complex question and tries to explain it through the various models of innovation. Lastly, the various sources through which a franchising organization can practice innovation have been discussed. The franchising organization is one in which the franchisee has purchased the rights to use the business methods, ideas and values that the franchisor has built for his company, organization, product or shop. It is like a person sells his business philosophy to another. The franchisee usually opens up the franchise in some other geographical location than the one where the original brand exists. This actually lays the foundation for the franchisee to use innovation within the franchise. When the franchise will be in a different geographical location, the customers who will be coming to that franchise will be totally different, culture-wise, social-wise, and behavioural-wise. Thus, to bring changes within the franchise system would become easy. Examples of franchises are McDonalds (the food industry), Benetton (the clothing industry), the Starbucks (the food industry), television shows like Pop Idol, Who Wants to be a Millionaire (the media industry), Body Shop (the cosmetics industry), Onebiz Group (consultancy franchisee) and others. Therefore, be it be any industry, the franchising option is available to all and sundry. This is because franchising is a form of business beneficial to both the franchisee and the franchisor. The franchisee-franchisor relationship is complex, yet it is made up of basic components. Some of the basics of the brands of the franchisor need to be the same, so as to not eliminate the essence of the original brand. The various rights that the franchisee gets are that he can distribute the products of the franchisor, use the same techniques which they use to produce the products or market them. Moreover, even trademarks and patents are shared, since the franchisee becomes a representative of the franchisors product in some other geographical region. But when it comes to the invaluable intangible goods like trademarks and patents, the franchisee has to pay a certain amount of monthly fees for using them. This fee is separate from the fees that has to be paid for such rights in the first place. (Cox, 2007) Training is also one of the major things which the franchisor makes available to the franchisee as part of the rights that he gets. The franchisee-franchisor agreements will co ntinue for minimum five years and maximum thirty years, after which the agreement will have to be renewed, if felt suitable by both the parties. In cases where the franchisee does misuse of the rights granted to him by the franchisor, the agreement has such clauses through which it can be easily terminated, for the benefit of the franchisor. INNOVATION In a world of intense competition, where companies are going global and where numerous companies are making strenuous efforts to get the attention of the consumer, it is immensely important to differentiate oneself from the rest so as to become noticeable. Consumers are the one who decide the brand or the company which is the market leader. It is the sales of the product which will ultimately make a product gain market share and then declare itself as the market leader, chosen by the customers themselves. For this purpose, it is extremely essential to get inside the minds of the consumer so as to